Piece of Cake Moving & Storage and Win’s In-Shelter Toy Stores bring holiday cheer to New York children experiencing homelessness

WIN New York City’s largest provider of shelter and support services for homeless women and their children, for the fourth year in a row is teaming up this holiday season with Piece of Cake Moving & Storage, New York’s most loved mover to bring holiday cheer — and presents — to children living in Win shelters. 

Through their 2022 Holiday Gift program, Win has set up pop-up toy stores at shelters across the city where children in families experiencing homelessness can “shop” for two free toys, which are gifts donated by New Yorkers through online registries and wrapped by volunteers.

The magic ‘elves’ working at Piece of Cake Moving & Storage are exclusively providing the logistical support to deliver these toys to more than 7,000 children living in Win shelters. “Ensuring kids stay kids is an essential part of our mission to support the families that call Win home – and that includes opening presents during the holiday season,” said Christine Quinn, President and CEO of Win. “Every child, no matter where they sleep at night, deserves to experience the joy of unwrapping a present. Win is so thankful to our partners at Piece of Cake Moving & Storage and other partners as well as the thousands of donors who came together to help us spread the magic of the holidays this year.”

“Giving back to the communities we live and operate in is an important value at Piece of Cake Moving” said Voyo Popovic, Founder & CEO of Piece of Cake Moving & Storage. “We have partnered with Win over the past few years, supporting their Holiday Gift program with our logistical services, trucks, and labor. Our movers love being Santa and delivering joy to the families and children at Win. Our charity moving services offer organizations like Win access to professional movers and logical support all year around.” 

For those interested in more information or to support Win’s Holiday Gift program, please click here. For additional information on Piece of Cake or to request charitable moving services from the company, please get in touch with [email protected]